Digi Rx: Leveraging the Power of Digital for Pharma Marketers

Between increasing competition, regulatory compliance, data limitations and privacy constraints, the need for Pharma marketers to effectively connect and engage with their customers, HCPs, and patients in a meaningful, measurable, accurate manner is at an all-time high.

Digi RX is designed to not only introduce the fundamentals of Digital Marketing, Social Media and the power Programmatic Advertising in the pharma industry but to also showcase real-world case-studies from brands and their partners who are executing effective digital campaigns while at the same time adhering to the numerous laws, guidelines and directives that come with privacy regulations.

Expand Your Knowledge for 2018

 

Select from visionary case studies, facilitated roundtables, in-depth master classes and dialogue-driven discussions

 

Forge new relationships with Digital Marketing Executives with the highest credentials

 

Meet advertisers, agencies, publishers, ad exchanges and solution providers with the most cutting-edge technologies

 

Get actionable insights from several pharma marketing case-studies

 

Hear best practices directly from digital marketing and advertising leaders: Learn how to Leverage data, expand outreach, reduce ad-fraud, overcome privacy & compliance concerns, and boost your revenue.

 

Champion change as a digital marketing leader: Adapt programmatic advertising, discover wearables and mobile, evangelize location-based marketing, benefit from IoT, avoid Ad-Fraud and track key metrics for success.

Featured Speakers

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In-depth Focus On

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Display & programmatic advertising

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Privacy & regulations

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Ad-fraud and measurability

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Social media marketing

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HCP and DTC marketing

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Ad blockers & viewability

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CRM & data integration

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Search & social marketing

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Wearables, mobile & apps

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Video advertising

Sponsors & Exhibitors
Media Partners